NEW YORK - If only they knew. Many investors who don't own annuities might be interested in buying one - that is, if only they understood how annuities worked. Comparatively, mutual funds do a far better job of reaching investors, even though there is a great deal of work funds can do in improving their image as being a risky investment.

These findings are according to a recent survey unveiled here at the annual meeting for the National Association for Variable Annuities (NAVA) of Reston, Va.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.