Fund companies are eagerly pursuing opportunities to raise their profiles by having their fund managers interviewed on television.

In recent weeks, two fund groups, Federated Investors of Pittsburgh, Pa. and John Hancock Funds of Boston, have set up simple TV studios within their trading rooms. Their goal is to be able to readily produce an investment expert or economist to comment when financial news programs request it.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.