PALM DESERT, Calif.-Technology can be used as a leverage to help mutual fund firms better understand and reach their clients, agreed panelists at the Investment Company Institute's, "Mutual Funds and Investment Management Conference" here last month.

If they don't, fund companies will find the unlikeliest of competitors creeping up on them.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.