If anyone should expect a return on an investment, it should be asset managers. So where's the return on all of the time and money fund companies have spent on Web sites and e-commerce? And given the economic slump, how long will companies continue to pump money into Internet marketing?
The return on the e-commerce investment is there, analysts say, it's just not as high as most companies had expected. And while some companies are cutting back their e-commerce initiatives, many are forging ahead with the Web as a means to save costs and to a lesser extent, generate revenue.