Funds are desperately seeking new ways of marketing funds to customers in this bear market, The Wall Street Journal reports.
For instance, in the 1990s, many companies just relied on their annual gains in the attempt to woo customers to their product.
In an advertisement in1999, the Amerindo Technology Fund, which touted its 192.6% gain. Over the past three years, as the fund has sunk an average of 38%,
Boasting about the returns of hot and often niche funds has always been dangerous,
Today, an overwhelming majority of these firms whose ads promised such returns in better days of the market have shown recent figures which pale in comparision, leading some to wonder if consumers were grossly misled.
Today, it would seem the general tune has changed in the fund market advertising realm. For example,
Perhaps more drastic,
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The staff of Mutual Fund Market News ("MFMN") has prepared these capsule summaries based on reports published by the news sources to which they are attributed. Those news sources are not associated with MFMN, and have not prepared, sponsored, endorsed, or approved these summaries.
