However, unlike other established financial news websites, such as
Google said the site is designed to offer "an easier way to search for unbiased [information on] stocks, mutual funds, and public and private companies, in a clean, uncluttered user interface."
As Katie Jacobs Stanton, Google Finance product manager, told Reuters: "We are going to provide quick, easy access to financial information by taking complex financial data and making it more digestible."