However, unlike other established financial news websites, such as Yahoo! Finance and CNN, the new Google financial portal does not publish proprietary information or have its own editorial staff. Instead, it culls information from 4,500 news sources, including Reuters, Hoover's, Morningstar, Interactive Data Corp. and Revere Data.
Google said the site is designed to offer "an easier way to search for unbiased [information on] stocks, mutual funds, and public and private companies, in a clean, uncluttered user interface."
As Katie Jacobs Stanton, Google Finance product manager, told Reuters: "We are going to provide quick, easy access to financial information by taking complex financial data and making it more digestible."