Generally speaking, advisors are quite satisfied with their fund company partners, but is that satisfaction simply isn't enough. Satisfaction gets you a seat at the table but it doesn't win you the right to do more business and if that is the case then we need to set a higher standard, one that reflects a deeper level of engagement.

Over the last several years we have been gathering data on the drivers of engagement, looking both at the relationships between advisors and investors and between advisors and the fund companies with whom they work. There are striking similarities. In both cases, we find that satisfaction has a rather tenuous connection to both loyalty and growth.

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