Dan Ariely, author of “Predictably Irrational,” kicked off the festivities at the FPA Annual Conference in Denver with a keynote speech about how people frequently make mistakes because we rely on input from our senses that often give us biased information. This process is totally unconscious.

The Duke University professor of behavioral economics gave many examples of how we do this. One was a chart showing what percentage of people in different European countries who were willing to donate their organs.

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