Small businesses have a crying need for better analytics. A survey by Baynote found that 93% of retailers rate analytics as somewhat or most important to customer retention. More than 60% of businesses use an ersatz spreadsheet for business intelligence, according to SAS statistics. When you think of the small business owners you know, they simply don't have time to do investigative number crunching on their own business; they thereby in many cases miss sales or cost-savings opportunities.

Card-related offers and analytics company Cardlytics has cottoned on to this need. The company, which works with 400 bank partners, analyzes the bank customers' transaction data, and spits out offers and deals for its merchant clients, helping them reach their competitors' customers.

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