While many public corporations are focused on engaging the threat of activist shareholders, asset managers still wrestle with reaching the larger percentage of fund shareholders who may pay scant attention to the prospectuses, proxies and reports that cost firms thousands of dollars to produce.

Financial marketing experts say there are new solutions available through technology than can assist in improving shareholder communication, but suggest firms first have to drop the formulaic, print-heavy approach to disseminating fund information to make an impact.

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