Market downturns and periods of volatility give planners an opportunity to build trust among clients, at least if they handle matters deftly, according to results from a survey released by public relations giant Edelman.

In its 12th annual global survey measuring consumer trust levels for 11 industries, the firm found that less than half of respondents, 46%, trust the financial services industry, and only 41% of respondents said they trusted banks. The survey sampled 25,000 general population respondents in 25 countries. All respondents were college educated, had a household income in the top quartile for their age in the country; and routinely followed business and public policy news and media. 

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