If you're not rethinking how you charge for your planning services, you probably should be. That's the inescapable conclusion I draw from a fee survey I conducted recently with advisors across the country. Not only did responses show a surprisingly wide spectrum of fee structures (both upfront and ongoing), but many of the 150 advisors who responded to my survey volunteered a deep dissatisfaction with their current revenue models.

The first thing to understand about advisory fees is that there isn't much consistency across the industry, despite what we've all heard about the "standard" 1% of AUM.

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