To tap into the demand for socially responsible investing, asset managers would do well to understand the different approaches that exist even within the market niche known as environmental, social and governance.

For instance, says Impact Assets Managing Director and Chief Investment Officer Fran Seegull, there is the gender lens approach, "focused on investing in women-owned businesses and services that serve women and girls as a way to create return but also move the dial for women and girls.

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