It has not yet been determined whether Aegon's acquisition of Transamerica will mean Aegon's IDEX mutual funds and Transamerica's Premier Funds will be marketed together or if the two companies' sales teams will be merged, according to company spokespersons. But, the well-known Transamerica name will continue to be used after the deal closes sometime between June and August, a Transamerica spokesperson said. And, the Transamerica brand name and logo will probably be extended to Aegon products, the spokesperson said.
Aegon and Transamerica announced on Feb. 18 that Aegon would acquire Transamerica for $9.7 billion in cash and stock and assume $1.1 billion of Transamerica's holding company debt. At the time, the companies issued a joint statement emphasizing the strength of Transamerica's asset management business and the wide recognition of its brand name.