With the recent impact that events in Crimea have had on Russian and other emerging market ETFs, it's essential for fund managers to have a proactive marketing strategy.

"Fund managers must learn that geopolitical events have the potential to impact products," says Dave Mazza, head of research for SPDR ETFs and SSgA Funds. "It is imperative that fund managers have robust procedures in place to deal with extraordinary events so that shareholders will not be impacted negatively."

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.