Earlier this month the small fund unit of Seattle-based insurance giant Safeco received three awards for its Web site. The folks over at kasina, a New York e-commerce consulting firm that specializes in mutual funds, thought enough of the site to include it in its annual list of the mutual fund industry's top-20 Web sites. Then, two weeks ago, Safeco Fund's site got two more awards from the Mutual Fund Education Alliance, an organization representing the no-load fund industry.

While to some these kinds of awards may not amount to much - perhaps a pat on the back to the site's developers or maybe something to put up on the fridge at home - Safeco Funds is crowing over the acclaim.

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