The average age of an advisor today is 56, give or take a few years. That means that most advisors got into the business around 30 years ago—a time when your office was just you and your partner. At that time marketing your business meant having a company picnic and the only financial news your clients received was from your quarterly meetings. My, how times have changed.
From the throng of new products that flood the market each week to the complex world of social media tools now at your fingertips, today’s business isn’t your grandfather’s planning firm. And with decades passed, many advisors have realized that their practice isn’t what they thought it would be 30 years down the road. Whether they’ve hit a block in the number of clients they can serve or they don’t have the time they hoped they’d have at this point to spend outside the office, most advisors don’t have their ideal practice. That can change.
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