A new study from consulting firm Kasina came out this week revealing asset management firms’ use of social media. According to the study, 39% of firms are on LinkedIn, and between 20% and 25% are on Facebook, Twitter or YouTube. Even more interesting, while a whopping 84% of asset management firms believe social media will have a lasting impact on financial services, only 48% engage in some form of social media.

Why the gap? Because, according to the study, 74% of firms feel inhibited by compliance concerns.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access