ING Americas of Atlanta began a major U.S. marketing campaign last week. The campaign, which will run through December, includes print and broadcast ads and will cost more than $20 million. It is the company's first effort to consolidate into a single brand the two companies that were acquired last year by ING Americas' parent company, ING Groep of Amsterdam, the Netherlands, according to the company.
Last year, ING acquired Aetna Financial Services, of Hartford, Conn., and Reliastar Financial, of Minneapolis. Those acquisitions established ING among the top 10 financial services firms in the U.S. in assets under management, said Dana Ripley, a company spokesperson.