CHICAGO- Although the Internet is a great communications tool, it will never replace the mail, the telephone or face-to -face contact, according to many participants at the Investment Company Institute's Operations Conference held here last week.

Just think of it as the fourth communication channel, said Bill Doyle, director of money and technology strategies for Forrester Research. Doyle spoke on a panel about using technology to attract customers. "The Net will absolutely not replace anything. These (fund) consumers are multi-channel users."

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