WASHINGTON-The financial industry should pay close attention to what consumers are saying about it and look for niche product opportunities, according to Chris Anderson, editor-in-chief of Wired magazine and author of the book "The Long Tail: Why the Future of Business is Selling Less of More" (Hyperion Books, 2006).

The long-tail theory is that the American culture and economy are moving away from a focus on "blockbuster" hits and trending toward niche markets, Anderson explained, speaking last week here at the Investment Company Institute's 49th Annual General Membership Meeting, "Mutual Funds: Enduring Value For Investors."

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