Invesco has launched the PlanForward Consulting Series, aimed at helping 401(k) advisors and consultants “build a compelling value proposition and enhance their brand recognition.”

“At a time when plan sponsors are becoming more sophisticated, winning new clients requires advisors and consultants to differentiate themselves by convincingly proving their value,” said Terry Kelly, director of retirement sales for Invesco’s North America retail division. “Helping our clients develop a compelling value proposition, using an approach we believe is unique to Invesco, is key to allowing them to make their case with clarity and consistency.”

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