Ivy Funds has launched a new branding campaign, with the tagline “The World Covered,” emphasizing its distinct and disciplined investment process, specific investment themes, global perspective, product breadth and nearly 75-year heritage.

“We are looking forward to further broadening the Ivy Funds brand and bringing a consistent assertion of the fund family’s unique value proposition,” said Thomas W. Butch, president and chief executive officer of Ivy Funds Distributor. “In a competitive marketplace with little brand differentiation, this initiative shows Ivy’s commitment to grow its position as an important, focused, successful industry participant.”

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