Kinetics Asset Management of White Plains, N.Y., with $1.6 billion in assets under management, is hoping to attract more assets to its five Internet funds with its first television commercials. Three 15-second ads began running on CNBC, CNN, CNNfn and Bloomberg News in late February.

Kinetics declined to disclose its TV advertising budget.The firm is spending a total of $4 million on advertising in 2000, said Steven Samson, president and CEO of Kinetics.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.