Michael Lane is director of adviser services at TIAA-CREF. Lane joined the company just over a year ago to help market TIAA-CREF products to registered investment advisers. During his tenure, the department has grown from five to 18 staff dedicated to the adviser distribution channel.

After starting with little business among registered advisers, Lane anticipates that channel sales of mutual funds, 529s, retirement plans, annuities, life insurance, and long-term care insurance could reach a run rate of $1 billion a year, beginning by the end of this year.

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