There is no denying it: with more than $2 trillion in assets invested in ETFs, there is a tremendous opportunity to be had as evidence points to even further growth in the industry. Less than 2 months into 2014, we've already seen a total of 32 new exchange-traded products issued as both dominant and emerging fund sponsors continue to bring product to market.
For the well-established players like iShares and Vanguard, launching new ETFs has been systematized, but for the industry upstarts, the process of getting going is anything but easy. As we've witnessed firsthand, the entrepreneurial fund sponsor must run a marathon of SEC filings and seed capital conversations just to get to the fund launch starting line. Then the real fun begins - the much anticipated launch day.