With Financial Research Corp. predicting that flows in load products will outstrip those of no-load funds by the end of next year, get ready for more fund companies to join the ranks of Zurich Scudder and Credit Suisse, which in the past year switched nearly all of their offerings to load funds.

The demand for advice-driven sales makes the adviser channel, through which load funds are sold, an alluring market, consultants say. And in an effort to bolster their revenue streams, firms, such as Acorn Investment Trust and GE Asset Management, are increasingly converting their funds to load products. Others, such as Strong Funds, have moved more cautiously, offering only a few load products so they can tap the lucrative adviser channel while dangling their sales forces into other markets as well.

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