Surrendering to a wider industry trend, INVESCO, one of the U.S. mutual fund arms of financial giant AMVESCAP, announced last week that it will discontinue selling its products directly to investors and begin selling primarily through brokers and financial advisers.

In abandoning the direct channel, INVESCO, with about $26 billion in assets under management, joins the ranks of Zurich Scudder and Credit Suisse Asset Management, which also ditched their no-load funds within the last year. Meanwhile, other firms, such as Strong Funds and American Century have gradually added loaded shares to their product offerings in an effort to increase their presence in the intermediary channel.

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