The median annual cost of care in a private nursing home rose 3.4% over the past year to $77,745—far surpassing the $49,777 median annual household income for Americans, according to Genworth’s “2011 Cost of Care Survey.” And the cost of an assisted living facility rose 2.4% over the past year to $39,135.

Advisers can add long-term care cost inflation to their existing worries over the volatile stock market, soft housing market and rising healthcare costs, Genworth said. Thus, many advisers are trying to re-adjust their clients’ expectations for retirement.

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