Arnold Wechsler, CEO of Wechsler Ross & Partners of New York, founded the marketing and design firm in 1985. Wechsler Ross has built a long list of mutual fund and financial services clients for whom it has developed marketing materials and campaigns for investment products and services.

Wechsler discussed the future of mutual fund marketing recently with Mike Garrity, a Mutual Fund Market News reporter. An edited account follows.

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