William E. Grau became head of marketing for Deutsche Asset Management's retail and mutual fund groups early last month. Grau formerly was marketing director for the retail fund and private and institutional banking businesses of Chase Manhattan Bank of New York. Grau recently discussed Deutsche Asset Management's efforts to establish its brand name in the U.S. mutual fund market with Mutual Fund Market News reporter Andrew Greene. An edited account of their conversation follows.
MFMN: Tell us a little bit about your experience with Chase Manhattan Bank.