Mutual funds are playing the name game more than ever these days, and while marketing or mergers and acquisitions compel most changes, sometimes it's a sign of a more significant shift.

For example, according to a recent report from The Wall Street Journal, Bank of America did some name changing when it acquired the former Columbia Funds, and Wells Fargo did the same when bought the assets of Strong Financial. Merrill Lynch, meanwhile, recently switched its eponymous funds to Princeton Research & Management to make them more marketable through third parties.

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