Despite demographics that indicate Hispanic-Americans are one of the fastest growing groups in both population and household income, the mutual fund industry has done little to market its products directly to them, industry executives say.

Figures provided by State Street Research of Boston reveal that between 1990 and 1998, the purchasing power of Hispanic-Americans increased 67 percent. Their purchasing power is expected to double again within ten years and 14 percent of the U.S. population is expected to be Hispanic by the year 2010. Research also shows that 92 percent of Hispanic people living in the U.S. feel they need to invest their money more effectively.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.