Liberty Funds Distributor of Boston, which has 1.8 million customers and $67 billion in assets under management, is trying a three-pronged, $1 million effort to promote its name among the investment advisors who sell its funds.

The fund company has just renamed all of its 50 mutual funds from five different fund managers so that they now all bear the Liberty name. Liberty is now running print advertisements promoting the Liberty name in major trade publications read by investment advisors. Liberty has also created web-based educational and marketing aids on which investment advisors can put their own names.

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