Every financial advisor needs to have a sharp marketing message in order to attract new clients. The strongest message can emerge from a relatable narrative that portrays you as the guide who provides your clients with the tools they need to solve their money woes. How can you find your story, and whats the best way to portray it?
I recently learned some worthy tips on storytelling from author and public speaker Donald Miller, who led a conference I attended. One key session at the conference spoke directly to business owners about how weaving a compelling tale into their marketing material would help them grow.
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