Small to mid-sized fund companies, concerned about their investors migrating to large mutual fund supermarkets, are providing wrap programs in order to conserve assets.

Smaller fund firms find it difficult to match the numbers of funds Schwab, Fidelity and other companies offer through their supermarkets. But, through wrap programs, these firms can offer investors funds from other families. And, they can provide investment advice, for a fee, which supermarkets do not offer.

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