While a number of fund companies set up in-house TV studios during the heady 1990s to take advantage of the booming market, a second wave of firms building studios has begun. But this time, the main objective is to compete and distinguish themselves in an increasingly competitive marketplace.

The real boom for starting in-house TV studios began in the late 1990s and ran four or five years before leveling off, but interest today still remains strong, said Bill Blase, president of W.T. Blase & Associates of New York. Firms that werent able to do so before may have some extra cash on hand to build a studio now, he said.

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