Netstock Direct, a Bellevue, Wash. company that helps people buy stocks online through direct investment plans, is now enabling people to buy no-load mutual funds through its website with no transaction fees.

Direct investment plans are programs in which investors buy shares of company stock directly from a company without going through a broker. Using that model of direct investing, Netstock introduced last month what it says is an improvement on mutual fund supermarkets. The company hopes eventually to enable fund companies to sell and service their funds exclusively online.

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