NEW YORK-Distribution executives must integrate all available data, including information from outside sources, to take advantage of new marketing opportunities, according to speakers at a National Investment Company Service Association seminar here earlier this month entitled "How to Stretch Your Distribution Dollars."

"There's so much good intelligence that we can use to make the wholesaler's job easier," said Mary Ann Doggett, co-founder and managing partner of Interactive Communications. But she noted that there is a difference between getting that information and using it.

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