American Skandia Insurance of Shelton, Conn. is already known as a variable annuity product innovator, particularly of bonus annuities, performance guarantees and immediate variable annuities. But Wade Dokken plans to push that reputation even further.

Dokken, who in late May was named president and CEO of American Skandia, wants to develop more variaties of annuities, offer a broader array of asset classes of mutual funds and possibly create new combinations of annuities and mutual funds.

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