Frank Holmes thinks he has a recipe to expand what has been a niche mutual fund firm.

Holmes, CEO of U.S. Global Investors of San Antonio, Texas hopes a combination of monthly performance incentives for portfolio managers, a high-performing money market fund and a new marketing and distribution campaign will combine to attract new assets to his $1.4 billion mutual fund firm. The efforts come as U.S. Global, a direct sales company previously known for its gold funds, tries to increase assets under management which have risen only modestly in the past five years.

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