An increasing number of no-load fund companies in Canada are embracing a new strategy - 'If you can't beat them, join them.' Adviser-sold funds dominate the Canadian scene and, even though competition is already intense, that is where at least some no-load firms see some of their best prospects for expanding their distribution.

Recent statistics on total mutual-fund assets by manager type, released by the Investment Funds Institute of Canada, tell the story. As of Oct. 31, more than half of assets, 50.8 percent, were managed by firms selling primarily through independent brokers and dealers.

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