Years ago, Beverly Hills planner Jeff Fishman sat at a restaurant near his office for lunch with two bankers and actor Jeremy Sisto. Now starring in the ABC show Suburgatory, Sisto was at the time a character on the critically acclaimed HBO series Six Feet Under.

"The bankers were going on and on about how great he is," Fishman recalls, "When one of them asked me, 'Isn't he phenomenal?' and I had to say, 'I really have no idea.'" At that point, Sisto pointed to Fishman and said, "And that's why I work with Jeff."

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