"A sanction must be sharp enough that it will not be shrugged off as simply another cost of doing business," Merrill told lawyers at the Toronto firm
Since her appointment in 2004, Merrill has overseen the most severe monetary punishments issued to companies for breaking NYSE rules, including a $19 million fine against
The NYSE re-evaluated its regulatory department in 2004 after it had been accused of not controlling the brokerage industry closely enough. NYSE was even charged, by the
A recently conducted review of NYSE enforcement policies led to a conclusion that the NYSE must go well beyond monetary fines and make more use of other penalties. For example, the NYSE will compel more firms to apply new internal procedures that are aimed at prevention of any more wrongdoing and conduct regular reviews to evaluate how well the new safeguards are functioning.
"In some cases, the undertakings are even more important than the fines," Merrill said. "It may involve more dollar-for-dollar expense. It offers a way to ensure that the firm looks into the problems that caused the violations. With a fine, the firm may be able to pay the money and put to one side the underlying problem."
NYSE may also impose limits on some lines of business run by a brokerage firm, and impose supervisory conditions on a firm. The NYSE and the