NEW YORK - As online investors become increasingly demanding, fund companies must continually upgrade their websites and adjust to those demands. That was the consensus of industry executives at a meeting here last week of the National Investment Company Service Association of Wellesley Hills, Mass. Executives discussed changing investor behavior and how companies can meet service expectations of customers who buy shares online.
"The Internet has really affected investor behavior because there is a lot more information in investors' hands," said Dahnielle Schmidt, vice president of e-commerce at BISYS Funds of Little Falls, N.J. "Now people have access to personal information online and can get it very quickly." E-commerce and financial services has evolved very quickly, said Schmidt.