With more than nine in 10 shareholders reporting Internet access, the SEC's summary prospectus rule represents more than just an opportunity to provide an easier-to-understand document. The new rule provides a unique chance to refine the overall shareholder communication model.

The SEC's summary prospectus rule mandates the filing of a summary prospectus beginning January 2010. As firms devise their implementation strategies to meet this date, they can look to use the summary prospectus as a catalyst to revisit their communications goals and objectives. Beyond realizing cost savings, fund companies can increase efficiencies, customize messaging delivered to shareholders and expand communications opportunities.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.