Opportunities Arise with Summary Prospectus

With more than nine in 10 shareholders reporting Internet access, the SEC's summary prospectus rule represents more than just an opportunity to provide an easier-to-understand document. The new rule provides a unique chance to refine the overall shareholder communication model.

The SEC's summary prospectus rule mandates the filing of a summary prospectus beginning January 2010. As firms devise their implementation strategies to meet this date, they can look to use the summary prospectus as a catalyst to revisit their communications goals and objectives. Beyond realizing cost savings, fund companies can increase efficiencies, customize messaging delivered to shareholders and expand communications opportunities.