WASHINGTON-Beyond automatic enrollment in 401(k) plans, the Pension Protection Act (PPA) includes a host of provisions that offer fund companies sales opportunities surrounding not how the 2006 law allows individuals to accumulate assets in their working years, but how they distribute those assets later.

With these opportunities, though, come a slew of operational challenges. And while companies and their service providers are looking for further guidance from regulators at the Department of Labor and Internal Revenue Service on many of these technical issues, their marketing departments are preparing to seize on budding business potentials.

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