Investors are showing signs of renewed optimism and advisers should find it easier to market alternative investment products to them, according to a recent survey of investors by Harris Interactive, a research firm based in Rochester, N.Y.

A total of 2,337 investors were interviewed August 2001 and in January 2002, and seem to remain upbeat about the market despite the recent downturn. For example, 92% (August) and 96% (January) said they were still optimistic about the market's future performance, and 85% (August) and 88% (January) said the recent downturn presents buying opportunities.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.