Whoever said, "There's no such thing as bad publicity," clearly missed the financial industry's public relations nightmare of the last few years.

In an industry that trades on trust, public perception of its reputation is everything. And right now, the financial industry has a major trust deficit. In a recent NBC News/Wall Street Journal poll, 58% of respondents said they do not believe the stock market is fair and open due to "corporate corruption and broker practices."

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Insight and analysis into the management, marketing, operations and technology of the asset management industry.