Fulfillment is a key, but often underestimated, aspect of an effective marketing communications effort. The appropriate collateral fulfillment program for your company should greatly assist your business goals, ensuring a quick and measurable return on investment (ROI) for your marketing materials, increasing your sales and containing your costs. While this function can be handled internally, outsourcing fulfillment can often give companies a greater return on their investment.
Collateral fulfillment can be difficult to define for many companies. First, the basic definition of fulfillment is very broad and dynamic, encapsulating a variety of steps including printing and shipping, as well as countless logistical functions. Further adding to this confusion is the fact that the type of companies offering fulfillment services can vary greatly. Some fulfillment companies specialize in very specific aspects of fulfillment, while others offer a wide array of services that you may or may not require. Likewise, some fulfillment companies focus on the specific needs of certain vertical markets, such as pharmaceuticals, while others can meet the needs of businesses in a variety of industries.